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Ready for
REAL
Growth?

You are in Good Company

Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.

Companies we work with span across all these sectors, enabling technologies and business types.

We got you covered.

5

Fintech

6

Industrial /

Manufacturing

10

Energy /

Mobility

diverse sectors

3

Climate /

Sustainability

4

Agriculture /

Food

5

Digital / 

Cybersecurity

8

Data / AI 

8

Deep Science /

Engineering

emerging innovations

4

IOT /

Robotics

6

Trade /

Services

3

Multi-sided Platform

21

Product

business model types

2

Social Enterprise

Why it matters

Clarity in Growth Strategy guides product roadmap, and partnerships, and aligns teams, and operations.

Misalignment and confusion cause 60% of inefficiencies and ineffectiveness of team efforts and delays in reaching the desired growth stage.

That means more unnecessary funding.

Can you afford it? 

We work with

Programs, Projects, and Services for a Category Leader.

Investors

Investors use our Programs for their Portfolio companies, to standardize and provide highly tailored and professional support for consistency and competitive advantage.  

Startups

Startups at the Product Market Fit stage need structured support to accelerate chasm crossing and commercialize into the mainstream market.

Scaleups / Business Units 

Scaleups in the growth stage need to build defensibility and differentiation to lead the Category and widen the gap from competition.

This also includes Corporate's emerging business units that act like a new business.

Image by Alex Siale

SOUND Daunting?

Growth stages to become a Category Leader are long and winding. What if you have a trusted advisor who understands what it takes, and has analysed, experienced, and will co-design a tailored roadmap with you? 

Meet Josephine

No BIAS
no HYPE
No nonsense

+ FUN

  • LinkedIn
  • YouTube

Josephine is a specialist advisor to companies bringing innovation to market. An expert on New Market Development, she presents on various topics about Scaling innovation globally. With 25+ years in Strategy consulting, executive management, and scaling tech businesses across Europe and APAC, she had led the market 
expansion of companies into China, Germany, Singapore and Australia. 

As Founder & Principal of Sofos Advisory, she works with investors' Portfolio companies through her Signature Market/Scale Readiness Program. She combines objective, balanced, in-depth, and disciplined thinking with her years as a results-oriented executive to create a comprehensive, integrated, and practical Curriculum that is delivered through an effective process that produces outcomes consistently.


For Startups, she helps to develop accelerated critical Go-to-Market pathways and proritized iterations towards a profitable business model for Real Growth to minimize unnecessary funding. Her Leveraged Go-to-Market Models & Commercial Models, address the challenges of commercializing new product entry into Mainstream adoption.

For Scalesups, she provides a structured approach to develop timely Differentiation & Defensibility to sustain Real Growth as a Category Leader. (e.g. Core Business Differentiation, Category Strategy, Platform Model, Network Effects)

Honorary Industry Fellow, UTS Business School.

Awards Judge for:
Lead judge for Premier iAwards for Startup & CIO Categories (2012-15)
Pearcy Medal for Entrepreneurship (2012-15)
FinTech Summit Awards (2016)
UTS Ibis 3P Innovation Competition (2022-23)

 

She dabbles in improv comedy and acrylic painting to improve her right brain connections. 

See LinkedIn for more.

Clients

"The program exceeded my expectations, not only we know what "there" was, but also the steps to get "there". It is fit for purpose for our stage, highly tailored made for us, practical and outcome focused. I find the process fun and effective. Without it, it would have taken us longer to reach the goal of crossing the chasm." see video version

Elliot Donazzan, Founder + CEO, PAYBLE

Shell E4 is a client of Sofos Advisory
Sprout X  is a client of Sofos Advisory
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UP_WEB_logo_1.webp
Hi Pages Group  is a client of Sofos Advisory

EMBRACE
YOUR 
DIFFERENT

 

Bringing Innovation into market needs the right balance of Art and Science. Only 10% make it to mainstream and 0.1% becomes a category leader. 

Collaborators

Stone and Chalk collaborates with Sofos Advisory
Startupbootcamp  collaborates with Sofos Advisory
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