Ready for
REAL
Growth?
You are in Good Company
Innovation comes in different shapes, forms, and sizes. From batteries to electric jet engines, AI-driven energy management to cooking oil recycling, underwater robots to sustainable packaging.
Companies we work with span across all these domains, enabling technologies and business types.
We got you covered.
5
Fintech
6
Industrial /
Manufacturing
10
Energy /
Mobility
diverse domains
3
Climate /
Sustainability
4
Agriculture /
Food
13
Digital / Cybersecurity
/ Data + AI
12
Deep Tech / IOT / Robotics
emerging technologies
6
Trade /
Services
3
Multi-sided Platform
21
Product
business model types
2
Social Enterprise
Why it matters
Clarity in Growth Strategies guides product roadmap and partnerships while aligning teams and operations.
Misalignment and confusion cause 60% of inefficiencies, ineffective team efforts, and delays in reaching the desired growth stage.
That means more unnecessary funding.
Can you afford it?
We work with
Programs, Projects, and Services for a Category Leader.
Investors
Investors use our Programs for their Portfolio companies, to standardize and provide highly tailored and professional support for consistency and competitive advantage.
Startups
Startups at the Product Market Fit stage need structured support to accelerate chasm crossing and commercialize into the mainstream market.
Scaleups / Business Units
Scaleups in the growth stage need to build defensibility and differentiation so as to lead their Category and widen the gap between competition.
This also includes Corporate's emerging business units that act like a new business.
SOUND Daunting?
The Growth stages to becoming a Category Leader are long and winding. What if you have a trusted advisor who understands what it takes, and has analysed, experienced, and will co-design a tailored roadmap with you?
Meet Josephine
No BIAS
no HYPE
No nonsense
+ FUN
As Founder & Principal of Sofos Advisory, Josephine advises innovation-driven companies on how to scale sustainably and profitably — from startup to scaleup to category leader. With over 25 years of global experience in Strategy Consulting, Executive Leadership, and Scaling Technology businesses (including a pivotal role in Infosys’ $100M to $1B journey), she specializes in guiding companies through the complexities of commercializing innovation in new and mainstream markets.
Josephine works directly with portfolio companies of investors and accelerators, delivering her Signature Market/Scale Readiness Program to accelerate go-to-market (GTM) success, reduce funding dependency, and build real, defensible growth.
Startups benefit from her expertise in creating prioritized Domino GTM pathways and commercial models that achieve positive unit economics growth faster. Scaleups leverage her structured frameworks to develop meaningful differentiation and defensibility — from category design to network effects — to win and lead in their category.
Select Credentials & Roles:
Honorary Industry Fellow, UTS Business School
Former EVP, Group Executive APAC, Aurionpro – where she 4X’d revenue in 2 years without additional sales resources
Former Infosys executive — launched & scaled offices in Singapore & Germany; led $100M+ complex deals across Greater China and Australia
Judging & Advisory Roles:
Lead Judge, Premier iAwards (Startup & CIO categories, 2012–2015)
Pearcey Medal for Entrepreneurship (2012–2015)
FinTech Summit Awards (2016)
UTS Ibis 3P Innovation Competition (2022–2025)
Specialties:
Business Strategy: Category Design, Platform Models, Network Effects, Core Differentiation
Scaling Innovation: GTM & Commercial Models for Real Growth
International Expansion: APAC, Europe, China, South Asia
Domains: Energy Transition, AgTech, FinTech, Cybersecurity, B2B, B2B2B, B2B2C
She also dabbles in improv comedy and acrylic painting to improve her right brain connections.
Clients
EMBRACE
YOUR
UNIQUENESS
Bringing Innovation to market needs the right balance of Art and Science. Only 10% make it to mainstream and only 0.1% become a category leader.
Collaborators
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